Green Marketing: The Environmentally-Friendly Attributes of Products and Decision to Purchase

Abstract

Research background: Currently the degradation of the environment which consumers contribute to is an important problem. Purchase behavior plays a key role as it is associated with the choice of products by consumers who are increasingly taking into account environmentally-friendly criteria. The effective implementation of marketing strategies that take into account the principles of sustainable development is possible under the condition of changes in the behavior of purchasers.

Keywords

• eco-friendly products
• green marketing
• green purchasing inconsistency
• purchase
• environmentally-friendly attributes
• d46
• e31
• m31