A METHOD FOR DESIGNING A CROSS-SELLING STRATEGY FOR PAID MEDICAL SERVICES BASED ON INTELLECTUAL PATIENT RELATIONSHIP MANAGEMENT TECHNOLOGY

Abstract

The method for designing a cross-selling strategy for paid medical services based on services consumption analysis and simulated protability level in the context of clusters and patient proles has been developed. The proposed method allows to increase the e-ciency of health care organizations in conditions of transformation of the nancing mod-el and increasing competition in the market of paid medical services. This method allows to stimulate sales and manage the protability of paid medical services, as well as to reduce the manual labor of employees of planning and economic departments to create cross-sell-ing strategies for the use of free labor and medical equipment.

Keywords

• cross-selling
• patient relationship management
• paid medical services
• health care organization
• health care information system