The Metaverse, at the crossroads of creating a new world and ambiguous predictions - analysis of trends, features and impacts on consumers and businesses

Abstract

Massively embraced during Covid-19, the digital environment remains one of the key components of our life for various activities. From working to studying, socializing to shopping in what is called the ‘new normal’ post pandemic life. The Metaverse is taking this digital world to the next level through a 3D immersive virtual experience. Identified as one of the biggest trends nowadays, The Metaverse concept raises a lot of questions from various perspectives such as business, social or psychological. The favorable forecasts about its evolution are built on quite attractive assumptions. The Metaverse will open a new, boundless world, full of possibilities that is also financially tempting by the anticipation of new revenue streams. As promising as this new world appears, there is still a flip side with a lot of ambiguity. This article looks at the opportunities and challenges of the Metaverse, through the lens of responsibilities that companies and authorities should take in the rise of this new world.

Keywords

• metaverse
• digital
• virtual
• trend
• customers
• marketing
• impact
• risks
• preparation