Organisations and the Communication Crisis

Abstract

In creating this approach, we stared from re-updating the concept of communication crisis, in order to track the effects this disruption has on the image of organisations. For, as we know, to build an image favourable for an institutional structure involves hard, continuous work, and the deterioration of this image in a period of crisis can determine its evolution, it can even lead to the disappearance of that organisation. We tried to emphasise the correct and rapid ways by which the crisis can be managed, and communication is the fastest and one of the most efficient means. Public relations play an essential role at this stage, because they help in developing the messages to be transmitted to various types of audiences. Communication during the crisis highlights the pragmatic aspect of communication, because when the information is lapidary, there is not enough time to collect data and to inform you.

Keywords

• communication
• crisis
• image