Analyze of Tourism Development Impacts on the Development of Rural Areas (Case Study: Kesselian County)

Abstract

Tourism development in rural areas is one of the main strategies to achieve rural development. The aim of this descriptive-analytical study is to analyze the impact of rural tourism in the socio-economic development of rural areas (Kesselian County) of Mazandaran province. Data collected using 190 questionnaires determined using Cochrane formula. The validity of the questionnaires were confirmed by Cronbach Alpha equal to 0.796. The results show that there is significant positive relationship between rural tourism and improve in rural household income, health, sewage and waste disposal systems as well as development of rural homes and roads. The factor analysis results show that the best important positive effects of rural tourism in rural areas are infrastructural development, economic development and development of employment; and main negative effects of rural tourism in rural areas are destruction of the business environment, increased of social abnormalities and destruction of cultural environment.

Keywords

• : Development
• Factor Analysis
• rural tourism
• Kesselian County