Analysis of the current state of the phygital movement in the Russian Federation and prospects for its development until 2030

Abstract

The article presents the data of the analysis of the literary sources on the development of phygital movement in Russia in general and phygital sports in particular. Its essence is revealed and the factors that make phygital sport an effective tool for the development and popularization of the sports movement, primarily among young people, are highlighted. The positive experience of holding the largest international competitions in phygital sports “Games of the Future” is noted. The main mechanisms and promising directions of the development of phygital sports for the coming years are determined.

Keywords

• phygital sport
• phygital movement
• games of the future
• development