KONSTRUKSI CANTIK DALAM AKUN INSTAGRAM (Fenomenologi Merasa Cantik menurut Mahasiswa “Unpad Geulis” dalam Akun Instagram Unpad)

Abstract

Beautiful termsare something that is liked by women so they try to reach them in various ways. But along with the development of the definition of civilization beautiful is not merely physical size. Beautiful definitions experience a shift in social and even cultural. Along with the increasing use of social media, the nature and beautiful categories are shifting namely beautiful in virtual spaces such as social media.This research aims to discover the beauty construction according to “Unpad Geulis” student in the Instagram account of “Unpad Geulis”. This research used qualitative research approach with phenomenology method. The theories used in this research are Social Reality Consruction Theory and The Beauty Myth Theory. The data in this research was obtained through observation, literature study, and in-depth interview. The result of this research is there are two motives why the students of beautiful predicate winners let their photos to be uploaded in the Instagram account of "Unpad Geulis" which is because-motivecategory: entertainment motiveand in-order-to-motivecategory: to be famous among other people, self branding, or as simple as wanting to have more friends. The meaning of beauty in the Instagram account of "Unpad Geulis" is how beauty pays attention to the aesthetic value of the photos to produce similar beauty (template). The experiences perceived by informants tends to be similar: the number of followers are increases significantly, getting direct messages from many people, getting lots of photo likes,getting various comments, and receiving many job offers. The self-concept created within the research informants are positive and composed by positive image and high self esteem

Keywords

• beautiful
• beauty construction
• beauty myth
• instagram