Intercultural communication in contemporary art: From provocation to integration

Abstract

The article analyzes the forms of transmission of cultural values (meanings) through modern works of art. The novelty of the approach to artistic creation lies in it being studied both as a result of intercultural communication and as a means of conveying cultural meanings. The purpose of this article is to identify, analyze and describe the forms of transmission of values through works of contemporary art. The author identifies three forms of value translation in art: provocation, similarity, integration. Provocation means that the artist shows the interaction of the values of different cultures, focusing on their hostility and inconsistency. As an example, an art object is given by a Russian artist living in America, a representative of Sots Art A.S. Kosolapov “Lenin - Coca-Cola.” Similarity, on the contrary, is a form that demonstrates the proximity of meanings, the search for common ground in the value systems of society. This thesis is visualized by the sculptures of Buddha and Christ by the Chinese artist Zhang Huan. The third form of translation of values in art is designated as integration, when the work expresses values that are universal for all peoples: a clean environment, security, peace, health, freedom, justice and others. The works of the winners of the Venice Biennale 2019 (opera-performance “Sun and Sea (Marina) ” by the Lithuanian National Pavilion and “White Album” by American cinematographer Arthur Jafa) are given as an example. It is concluded that art, thanks to its supranational, symbolic and universal language, is able to build intercultural communication between peoples.

Keywords

• intercultural communication
• contemporary art
• cultural values
• forms of transmission of cultural meanings