The evasive truth: do mere exposures at the subliminal and supraliminal levels drive the illusory truth effect?

Abstract

The subjective truth of a statement is boosted by mere exposure to itself or a part of itself. This phenomenon is referred to as the illusory truth effect. We examined whether subliminal pre-exposure to the statement topic would increase its subjective truth. In the exposure phase, participants observed the topic, which was presented supraliminally or subliminally. After the exposure phase, they rated the subjective truth of the statement. If unconscious processing contributed to the illusory truth effect, subliminal exposure to the topic would increase the subjective truth of the statement. On the other hand, if the illusory truth effect required conscious and controlled processing, increases in the subjective truth of a statement would be induced only by supraliminal exposure to the topic. The results showed that the illusory truth effect was not found in either supraliminal or subliminal groups. Our findings provide no reliable evidence that pre-exposure to the statement topic saliently promotes its subjective truth.

Keywords

• illusory truth effect
• awareness
• subliminal mere exposure
• masking