THE APPLICATION OF ECONOMIC AND MATHEMATICAL METHODS FOR OPTIMIZATION OF ACTIVITIES OF ADVERTISING AGENCY

Abstract

The accumulated experience in solving practical problems in the organization of advertising activity allows allocating four classes of problems focused on ap-plication of economic and mathematical methods - resource allocation, queuing problem, network planning and combina-torial problems

Keywords

• рекламные агентства
• оптимизация
• деятельность организации
• экономико-математические методы
• advertis ing agencies
• optimization
• activity of a company
• economic and mathematical methods