Exploring Use Acceptance of Electric Bicycle-Sharing Systems: An Empirical Study Based on PLS-SEM Analysis

Abstract

The electric bicycle-sharing system (EBSS) is the fourth-generation urban shared bicycle travel system, which effectively improves the travel efficiency of urban residents and solve the problem of urban congestion. This study attempts to use an extended technology acceptance model (TAM) method to study the acceptance of EBSSs. We had introduced four potential variables, including perceived pleasure (PP), perceived environmental value (PEV), perceived cost (PC), and perceived reliability (PR), into the classic TAM to form a new EBSS-TAM. Data were obtained by using a Likert scale questionnaire from 399 citizens in China. Partial least-squares structural equation modeling (PLS-SEM) with reflective constructs was employed as the analysis method. The results showed that: (1) the EBSS-TAM can explain user behaviors regarding the use of EBSSs. PP has a positive impact on behavior attitude (BA) while having no impact on behavior intention (BI). PEV has no impact on BA and BI. PC has a negative impact on BA and has no impact on BI. PR has a positive impact on BA while having no impact on BI. Perceived ease of use (PEU) has a positive impact on PP and PEV. (2) Younger users (under 35 years old) are more likely to change from liking CBSSs to using EBSSs than older users are. Male users are more satisfied with EBSSs because of their ease of use. The users who never used CBSSs are more likely to perceive the environmental protection value of EBSSs. Some managerial implications were proposed for the EBSSs.

Keywords

• electric bicycle-sharing system
• partial least squares
• structural equation modeling technology acceptance model