Komunikowanie wizualne danych pozafinansowych w spółkach sektora energetycznego

Abstract

Nowadays more and more often we can observe cultural regression and disappearance of reading, therefore visual communication plays significant role as a more efficient way to in­form its stakeholders. The reason of this phenomenon should be sought in technology develop­ment, which extensively simplified creating, downloading and multiplying pictures and texts. The aim of the following article is to present the practice of polish enterprises from electrical sector in matters of visual reports of non-financial data, which more often offer base in making business decisions.

Keywords

• annual report
• visualization
• non-financial data