L’appropriation des nouvelles technologies de la mobilité par le tourisme : nouveaux enjeux créatifs

Abstract

Creativity is not reserved to technology and technophiles: the actors of tourism want to adapt their practices to a “new tourism” or to “new tourists”, in connection with technological innovation. For the moment, the offer is vertical: the professionals still control the processes they make available to the tourists (regarded as consumers). The culture of creation from tourists on third party products still seems too stammering to bloom. Involving the public into the creative process means taking risks (message of confidence, investments, results). But it also means taking advantages in matter of tourism diffusion and of innovation, and being a stakeholder of the inevitable competition with the infomediaries. New technology and creative tourism are a new step which is not, psychologically, easy to take.

Keywords

• technological innovation
• creative tourism
• new technology