Strategies and Strategic Orientation in Romanian SMEs

Abstract

The main objective of this article is represented by the recognition and detection, within the Romanian SMEs, of the main sources of competitive advantage. Regardless of the sector and their size, the main priority of market-oriented companies is to gain a competitive advantage. Because for the development and growth of SMEs, the business environment in Romania is not motivating enough, the article highlights the role that strategic orientation has in the development and promotion of business. In many cases, the main source of the competitive advantage of SMEs in Romania is generally represented by costs, ie they identify and obtain a competitive advantage by offering services but also products of medium quality and at a low price. Romanian SMEs are oriented towards innovation. Product innovations are specific to small enterprises and medium-sized enterprises are mainly focused on process innovations.

Keywords

• innovation
• differentiation
• costs
• competitive strategies
• competitive advantage