Identifying the indicators of managerial coaching in service organizations

Abstract

Objective: The emergence of private banks alongside state-owned banks and the increasing intensity of competition between them has caused banks to spend a large part of their energy and power to improve their performance and productivity, which can be increased by increasing management coaching activities. Therefore, the purpose of this study is to identify coaching indicators in service organizations (studied in the private banking industry).Methods: This research is of mixed type. The type of research in the qualitative section was content analysis. The participants in this section were professors and experts in the banking system. The sample size was selected by 15 people after theoretical saturation and purposefully. Data were collected through semi-structured interviews and data analysis using the thematic technique. The type of research in the quantitative part was descriptive-survey in which the statistical population was equal to all employees of private banks with a sample size of 257 people and selected by category. Data analysis in this section was using confirmatory factor analysis and Amos software.Results: The findings showed that the categories of coaching in the field of private banking include "knowledge and expertise, ethics, personality traits, shared values, leadership, coaching techniques, management skills".Conclusion: Using the findings of this study can nurture the talents of employees and turn human resource weaknesses into strengths for the organization. It also increases the succession capacity of the organization and in the long run, can increase productivity in the organization.

Keywords

• coaching
• managers
• service organizations
• bank