BUSINESS MODEL IN THE HOSPITALITY INDUSTRY, FROM TRADITIONAL TO OPEN INNOVATION

Abstract

The paper highlights the importance of information and communication technology in valorising the behavior of the tourism consumer by including it in new business models.The business model is considered a form of innovation to gain value for all stakeholders in the hospitality industry. On the basis of the very rich specialty literature, the paper presents the particularities of the model of hospitality industry, both the traditional model and the innovative business model.

Keywords

• business model
• hospitality industry
• open innovation
• e-commerce
• e-tourism