The Influence of the Advertisements on Linguistic Consciousness of Modern Adolescents: Experimental Research

Abstract

The article is dedicated to the problem of the influence of advertisements on linguistic consciousness of modern adolescents. The subject of the research is the changing of word meaning understood as a ‘subjective content of the sign image’. As a result of conducting a free associative experiment with adolescents aged 13—16, quantitative and qualitative changes were revealed in the content of associative fields of modern advertisement key notions.

Keywords

• языковое сознание
• онтогенез
• значение слова
• воздействие рекламных текстов на языковое сознание
• ассоциативный эксперимент