Prospect Theory and the Risks Involved in Decision-Making: Content Analysis in ProQuest Articles

Abstract

In this study, the objective is to perform content analysis on articles of a reliable database, dealing with the prospect theory and the risks involved in the decision making process, evaluating some criteria for the theoretical and methodological approaches that allow a joint analysis and comparative. Therefore, a search in ProQuest database was performed which resulted in 15 articles that were submitted to content analysis process, based on the evaluation of nine factors identified by researchers. Among the results highlight the critical attitude to the prospect theory, in contrast to the assertion of his representative capacity of real situations and application in various situations.

Keywords

• Teoria da Perspectiva. Risco percebido. Tomada de decisão. Análise de conteúdo.