AN INFORMATION SYSTEM TO REMEDY THE ISLANDS -OF- INFORMATION DILEMMA FOR A GIANT GREETING CARD MAKER

Abstract

This paper uses the theory of planned behavior (TPB) to explore the factors that affect hiring personnel’s intention to use IT certification in the hiring process. It demonstrates the usefulness of adding Cognition and Affect as predictors of Attitude in this domain. Analysis by structural equation modeling indicated that all original TPB constructs, Attitude, Subjective Norm, and Perceived Behavioral Control, are significant in predicting behavioral intention, and that both Affect and Cognition significantly influence Attitude. These findings add to our understanding of IT certification usage in hiring decisions and provide support for the addition of Affect and Cognition in future TPB research.