Enterprise Mobility Implementation Strategies and Their Impacts on Organizational Performance

Abstract

Mobile devices and applications have been studied within a large number of different business contexts; however, many enterprises in practice do not have sufficient and effective plans of going mobile. This study uses the modified model for mobile business value creation (MBVC) to explore the initiatives, strategies and performances of 12 local companies during their transformation process of mobilization. The methodology of multi-case study with focus group interviewing is adopted. The results support that change is a critical drive to motivate mobile enterprise strategies. The proposed model of mobile business strategies and value creation concludes the findings of this study. Based on the interviews of the managers of mobile implement, an iterative design approach accompanied with needs assessment at the earlier phase of mobile device use is recommended and associated with higher performance. This study contributes to the field of research and practices by providing empirical evidences of mobile enterprises, and feasible solutions for local company to develop mobile strategies. (Article content in Chinese with English extended abstract)

Keywords

• mobile technology
• mobile enterprise
• mobilization strategy
• training and learning
• organizational performance