Verbal Means of Persuasion in English Advertising

Hanna Karpenko

doi:10.15330/jpnu.3.2-3.84-87

Journal of Vasyl Stefanyk Precarpathian National University (Dec 2016)

Verbal Means of Persuasion in English Advertising

Hanna Karpenko

Affiliations

Hanna Karpenko: Vasyl Stefanyk Precarpathian National University

DOI: https://doi.org/10.15330/jpnu.3.2-3.84-87
Journal volume & issue: Vol. 3, no. 2-3
pp. 84 – 87

Abstract

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The article deals with verbal means of persuasion in English advertising. It investigates manipulation tactics and features of persuasion in the English ad. Linguistic and cultural aspects of style formation in English and Ukrainian ads are compared in the article.

Published in Journal of Vasyl Stefanyk Precarpathian National University

ISSN: 2311-0155 (Print); 2413-2349 (Online)
Publisher: Vasyl Stefanyk Precarpathian National University
Country of publisher: Ukraine
LCC subjects: Education; Social Sciences: Economic theory. Demography: Economics as a science
Website: https://journals.pnu.edu.ua/index.php/jpnu/index

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