Cultural Mega-Events as an International, Cultural, and Political Tool

Abstract

This article is an attempt to offer a conceptual understanding of various kinds of mega-events and to determine their significance as an instrument of the official international cultural policy. The article examines scientific approaches to understanding and classification of mega-events. The case studies focus on such mega-events as international cross-cultural years and cultural forums. The fact that the official foreign policy of¬ten defines and shapes the goals of mega-events proves their value in establishing and promoting a positive international image of the country. Recent Russian experience in organizing cross-cultural years is examined to discuss positive and negative socio-cultural impact.

Keywords

• Mega-event
• international cultural politics
• international exchange
• cultural relations
• political tool
• image of the country