Bìznes Inform (Feb 2023)
The Features and Prospects of Recreational Use of Thermal Mineral Springs by Resort Hotels
Abstract
The Russian invasion of Ukraine and the COVID-19 pandemic have actualized the need to rethink the recreational use of thermal mineral springs by resort hotels in order to treat the consequences of post-war injuries, psychological rehabilitation and health restoration. Solving these problems requires strengthening the role of recreational enterprises and resort hotels in restoring the health of the population by expanding the directions of their economic activity and forming the investment attractiveness of the national resort and recreational product in world markets. The publication pays special attention to determining the physical and chemical properties of thermal mineral springs, which is an important component in the development of healing methods and the creation of specific health recovery programs. The spatial structure of the distribution of thermal mineral springs by regions of the world is clarified. The main types of establishments with thermal mineral springs, which provide recreational, healing and therapeutic services, are determined. In addition, the amount of financial losses suffered by institutions with thermal mineral springs as a result of the COVID-19 pandemic is determined, as well as the dynamics of volume and forecast of growth of the world market of thermal mineral springs, due to the need to recover health, is identified. According to the results of the study, it is found that thermal mineral springs are a unique natural resource. Their recreational use is the main activity of many resort hotels. As a result of the Russian aggression and the COVID-19 pandemic, there was a shift in emphasis in the functioning of resort hotels from relaxation and rest towards treatment and rehabilitation, which will help restore the demand for resort and recreational services in the post-war period. Thus, the increase in demand for the health-recovering, medical and recreational services will make it possible to expand the recreational use of thermal mineral springs, update the menu of services and become more appealing for attracting investment capital.
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