大数据 (Jul 2023)

Research on data pricing model based on data market type

  • Hongrun REN,
  • Yangyong ZHU

Journal volume & issue
Vol. 9
pp. 116 – 138

Abstract

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The market is the process of establishing product prices, and the methods of establishing prices in different markets are different.The pricing model of product is an abstraction of the process of establishing product prices in the market.At present, the market demand for data has been formed, but an effective data market has not yet been formed and data pricing is still in the state of exploration.Most of the existing data pricing models are designed for some specific data transaction scenarios, rather than for specific types of data markets.This paper considers the economic market types of the data market, and divides the current data market into five data market types from the perspective of economics:monopoly market, monopsony market, oligopoly market, centralized perfect competition market and decentralized perfect competition market.Existing data pricing models are summarized into corresponding data market types.By analyzing the dependence relationship between data market types and data pricing models, the "market type principle" of data pricing is proposed to provide theoretical guidance for the construction of data element markets and its data pricing.

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