Conceptualization of DIANA Economy and Global RPM Analysis: Differences in Digitalization Levels of Countries

Abstract

The economics of globalization are changing due to digitization. The increasing global scope of digital platforms is lowering the cost of cross-border communications, allowing companies to connect with customers and suppliers across borders. This leads to the emergence of new competitors from anywhere in the world, increasing competition within an industry. The main objective of this research was to conduct an analysis of the DIANA Economy and Global RPM and to examine the various definitions and concepts of measuring the digital and analog economies in a comprehensive approach. Furthermore, this study analyzes and ranks the changes that countries around the globe have seen in their digital competitiveness, presenting the foundations of analog and digital economies and refining their definitions. Based on the results, most countries, 41 out of 60, are analog and anatal, which implies that they rely on an analog economy and need to develop digitalization strategies to transition from analog to digital. By providing rankings, policy implications, and strategies tailored to different population categories, it offers a roadmap for countries and businesses seeking to thrive in an increasingly digitalized world.

Keywords

• DIANA Economy
• global RPM analysis
• digitalization
• analogization
• digital competitiveness