Competitiveness of rural tourism sector in Vojvodina: The analysis of key stakeholders' attitudes

Abstract

Rural tourism is considered to be one of the appropriate instruments for the revitalization of rural areas and for ensuring a sustainable future. For this reason, determining the factors that influence the improvement of the competitive position of the tourism market is of great importance for their further development. In this paper, the authors have surveyed 136 tourism experts in order to assess the current state of all factors that affect/could affect the competitiveness of rural tourism destinations in Vojvodina. Also, the analysis should show if employees of the private rural companies and others have a different view of the competitiveness of Vojvodina as a destination for rural tourism in relation to the employees at faculties/ institutes, tourist organizations, travel agencies, national and provincial institutions, as well as whether there is a statistically significant difference in the attitudes of respondents on average scores for determinants of competitiveness depending on the socio-demographic characteristics of respondents.

Keywords

• rural tourism
• competitiveness
• tourism experts
• Vojvodina (Serbia)