ANALYSIS OF ATTITUDES TOWARDS SOCIAL-ECONOMIC AND MARKETING FACTORS ON THE GROWTH OF ORGANIC PRODUCTION

Abstract

The aim of this paper was to examine the differences in attitudes towards the influential economic, social and marketing factors on the growth of organic agricultural production. In addition to the above, the scientific goals of the work are to determine the persistence, nature of the connection and predictability of the above strategies for dealing with health problems. The subject of this research is the examination of the attitudes of the population of agricultural producers who own farms and students of the Faculty of Agriculture in Novi Sad according to the representation of influential sociological, economic and marketing factors on the growth of organic agricultural production. The instruments used in this research include a sociodemographic questionnaire constructed for the purposes of this research, methods of analysis, synthesis, induction and comparative methods. The results show that students have a moderately positive attitude towards the use of organic agricultural products, with income, employment and economic growth being significant predictors.

Keywords

• social
• economic
• marketing
• organic
• production