SURVIVAL STRATEGIES OF MICROENTREPRENEURS IN SOUTHERN MEXICO CITY: INFLUENCE OF APPRECIATED LEARNING

Abstract

The strategies of family reproduction are various ways in which families cope with the problems of everyday life, where the preservation of life and development of essential economic practices is ensured to optimize the material and non-material conditions of the family unit and of each of its members. Through in-depth interviews it was learned how some microentrepreneurs in Mexico City, have used their knowledge appreciated to implement various business generates economic resources to survive, but also have inherited the children. Technical and family secrets on how to make some product knowledge are transmitted from generation to generation, and part of the heritage of a family, becoming livelihood strategies.

Keywords

• microenterprises
• women
• appreciated knowledge
• livelihood strategies