Srusti Management Review (Dec 2015)

M-Commerce in India: An International Buzzword

  • Sanmaya Rath

Journal volume & issue
Vol. VIII, no. II
pp. 30 – 33


Read online

The telecom story in India has been a huge success when we talk of m-commerce. A 100 million plus mobile users is a dream came true for marketers. If that’s not all the number of users is growing by as much as 3 million a month. The number is hugely in favor of m-commerce. So m-commerce is relatively new topic in the Indian market where a lot of research is to be conducted. The article primarily emphasizes on the global perspectives of m – commerce business in Indian market.