Risk management culture: reality & stakes, case of enterprises of Tangier - Tetouan - Al Hoceima region in Morocco

Abstract

The enterprise takes risks on a daily basis, which can be operational, organizational or management risks. The latter remain a decision support tool and a crucial means to ensure the enterprise’s sustainability. In this framework, this article we set out to address this issue by conducting an empirical survey about the reality of risk management within enterprises in morocco. The purpose is to characterize the main risks faced by the surveyed enterprises and to have an overview about the key factors in risk management. The findings reveal that the culture of risk management differs from one enterprise to another. Moreover, the results assert that despite the difference in business activities, the enterprises assess their risk using conventional risk assessment methods.