The Relationship between the Media Agenda of the Bodies of the Provincial Press of Santiago de Cuba and the Political Agenda. Influences in the Process

Abstract

This qualitative studio explains the mechanism of construction of the media agenda in the provincial press organs of Santiago from Cuba; the transfer of objects and attributes from the media agenda toward the politics; and the mediations that influence in the process. It constitutes the first investigation of this type that is carried out in the county, and it has as general objective to explain the influence of the mediations in the construction of the media agenda of the provincial press organs of Santiago from Cuba. Theoretical methods are used as the Analysis-synthesis and the Inductive-deductive one. Also, empiric methods are used as the Analysis of Content, the bibliographical Investigation - documental, the interview in depth and the participant observation.Keywords: policy agenda, agenda building, agenda setting, media agenda.