Anale: Seria Informatică (Jan 2009)
Specific Characteristics of Applying the Paired Comparison Method for Parameterization of Consumer Wants
Abstract
The article describes the main problems concerned with using expert assessment method in consumer preference researches. The author proved the expediency of using a 3-point measurement scale. The author suggested an algorithm for controlling the judgments’ consistency that includes analyzing and correcting the input estimates in real-time mode.