Factors of the Formation of Strategic Alliances

Abstract

Global tendencies in recent decades have increased competition in world markets, so there is a need to create an organizational form that can respond as quickly and efficiently as possible to changes in the external environment. One of these new forms of enterprise organization is strategic alliances, the development of which has significantly influenced changes in the structure of many industries. By building strategic alliances, companies are combining efforts and resources to maintain their competitive positions and create new opportunities. The article is aimed at defining the factors of the formation of strategic alliances at the current stage of development of the world economy. Definitions of this concept and signs, the presence of which indicates that the alliance can be called strategic, are provided. The features of strategic alliances as a form of an inter-organizational cooperation are characterized. A comparison of the strategic alliance with such concepts as «cluster», «technopolis» and «network» is made, a number of their differences are allocated. The factors of forming strategic alliances, the advantages and disadvantages of their creation are defined. It is substantiated that the synergistic effect of the creation of strategic alliances allows through the expansion of the assortment, range of services, improved technologies, combined marketing efforts to bypass their competitors and become a market leader. Prospects for further research in this direction is to analyze the existing strategic alliances in Ukraine, their status, number and area of their formation, as well as estimation of the readiness of the legislative framework for their successful development in the country.

Keywords

• strategic alliances
• synergistic effect
• globalization
• advantages of strategic alliances
• shortcomings of strategic alliances
• factors