Identifying and thematically analyzing the challenges of the health sector in managing the local press in Iran: a qualitative study

Abstract

Background: This study aimed to identify the management challenges of the health sector in the local press of Iran. Methods: A qualitative design was employed using thematic analysis to explore the data. Participants included university professors, award holders, responsible managers, chairpersons, and editors of local Iranian press outlets. Purposeful sampling continued until theoretical saturation was reached (20 participants). Data were analyzed using the constant comparison method with MaxQDA Pro software. Thematic analysis was chosen to systematically identify, organize, and interpret patterns (themes) within the data, providing both depth and clarity to the findings. Results: The analysis identified 83 unique basic themes and 9 organizing themes as challenges facing the health sector in the local press. These challenges encompassed economic issues, transportation, public interest, content creation, human resources, facilities, education, legal frameworks, and stalls. Additionally, 41 unique basic themes and 6 organizing themes were identified as strategies, which included content development, human resources, infrastructure, economic improvements, legal reforms, and strategic planning. Two overarching themes—challenges and strategies—were extracted to provide a holistic understanding. Conclusion: The local press serves as a vital tool for advancing health, cultural, and social development, particularly within specific geographical and socio-cultural contexts. To ensure their economic sustainability and survival amidst current challenges, strategic planning is crucial. Moreover, comprehensive support from cultural institutions is essential to empower the press in fulfilling its developmental role effectively.

Keywords

• Analysis
• Health
• Mass Media
• Product Line Management