Entrepreneurship Empowerment of UMKM Diversity Growth in Cultural Environment Semarang

Abstract

This paper seeks to research and portray how business behavior of UMKM with diversity type of entrepreneurial in cultural environment in Semarang. Entrepreneurial was given of empowerment from Government by means of the training with the purpose to create independence entrepreneurship with emphasize potential entrepreneurship. Entrepreneurs open the opportunity of economic and employment to alleviate property. It’s not just economy, entrepreneurship UMKM had a principles that are applied, such as hard-work, be patient, priority to quality of product, and teach how to sharing with others. That principles brings cultural behavior in entrepreneurship spirit. Data collection methods in this paper consists of primary data by interviews with entrepreneurship of UMKM, and secondary data, by books, publication journal, government policy, and digital newspaper. This research wants to portray the benefits that entrepreneurship of UMKM is not only centered on economic, but for cultural environment to be principles from entrepreneurship of UMKM.

Keywords

• entrepreneurship
• business
• umkm
• culture
• cultural environment
• characteristics