ТРАНСНАЦИОНАЛЬНЫЕ ГОСТИНИЧНЫЕ ЦЕПИ И ВОПРОСЫ ВХОЖДЕНИЯ ИХ НА РЫНОК

Abstract

This article presents the mechanisms of contractual participation of transnational corporations in the hotel business. The article proves the tendency of expansion of the main international hotel chains, the subsequent expansion of contractual forms of accession to transnational hotel chains. A study was made of the acceptability of their application, based on the theory of transaction costs, resource approach and institutional. The analysis made it possible to develop recommendations on the use of certain forms of entry on the market for international hotel chains.

Keywords

• гостиничный бизнес
• транснациональные корпорации
• договорные формы присоединения к тнк
• теория транзакции издержек
• институциональная эконо-мика
• ресурсный подход