Innovative Marketing (Apr 2012)

Convergent storytelling as promotion: a model for brand engagement and equity

Douglas Robideaux,
Sharon C. Robideaux

Affiliations

Douglas Robideaux
Sharon C. Robideaux

Journal volume & issue: Vol. 8, no. 1

Abstract

No abstracts available.

Published in Innovative Marketing

ISSN: 1814-2427 (Print); 1816-6326 (Online)
Publisher: LLC "CPC "Business Perspectives"
Country of publisher: Ukraine
LCC subjects: Social Sciences: Commerce: Business: Marketing. Distribution of products
Website: https://businessperspectives.org/journals/innovative-marketing?category_id=30

About the journal