L’expérience touristique à l’ère numérique

Abstract

This article conceptualizes the tourism consumption journey of a mobile application for solo travelers in two distinct markets: originator (Asia-Pacific) and target (Eastern Europe). The tourist experience in the digital age is examined using the concept of personal mobility. Using a mixed methods approach, the research sought to measure the impact of digital personal mobility on three dependent variables: locus of control, instant gratification, and ontological security. A quantitative survey with 348 respondents, combined with qualitative data gathered from 11 experts, enabled us to anchor functionalities of the future application conceptually. The critical discussion opens a line of investigation on potential social dependencies between the solo traveler and the community of digital consumers.

Keywords

• tourist experience
• digital era
• consumption journey
• personal mobility
• social dependency