Can COVID-19 Be a Turning Point for More Sustainable Trends? Exploring Changes in Recycling Discourse Pre- and During the COVID-19 Pandemic in South Korea

Abstract

Since the onset of COVID-19, concerns have risen regarding the environmental impact of increased waste generation. Of particular concern is the surge in plastic usage, prompting a call for enhanced recycling practices. This study investigates the impact of the COVID-19 pandemic on recycling discourse in South Korea by analyzing news media coverage on recycling and reuse based on framing theory. Employing Python and R , a total of 24,928 news articles containing keywords (i.e., recycling and reuse) both pre- and during the COVID-19 pandemic were collected and analyzed. The results of computational analyses, such as topic modeling, semantic network analysis, and framing analysis, show that while an initial spike in COVID-19 cases correlated with heightened recycling-related coverage, this trend gradually waned as the pandemic persisted. The results also revealed shifts in keywords, frames, and framing functions over time. Notably, major frames expanded during the pandemic to incorporate COVID-19-related topics and concrete recycling efforts. Throughout, the primary framing function remained prognostic. This research provides valuable insights into the evolving environmental discourse amidst a global pandemic.