Strategic Analysis of Sustainable Development of Enterprises at the Present-Day Stage

Abstract

The article discusses the concept of strategic analysis of sustainable development of enterprises, outlines the main problems of methodological support and practical use. The lack of a unified methodology and a plethora of tools are identified as the major obstacles at the present stage of development of this type of analysis. The particular example of the OJSC “Grid Company” illustrates a variant of the rational use of methods of assessing of the internal and external environment of an organization when conducting a strategic analysis. External environment, with which the company interacts, may have a significant negative impact, mainly due to the slowdown of the Russian economy in general and the consequential impact of sanctions. Among the factors of the internal environment the performance indicators that dominate are the ones that advocate its strengths with a high level of significance, such as market share, the quality of the services provided for power supply and technological connection services, staffing and capacity. There is also a set of tools provided in the article for the analysis of the main stakeholder groups. The main problems, that an experienced specialist may face when carrying out the strategic analysis on sustainable development of the enterprise are defined in the article.

Keywords

• устойчивое развитие хозяйствующих субъектов
• gap-анализ
• sustainable development of business entities
• strategic analysis of sustainable development of the enterprise
• internal and external environment of the organization
• swot analysis
• qualitative and quantitative pest analysis
• gets analysis, snw analysis
• gap analysis
• model porter five forces analysis
• the method ‘diagram “ishikawa”’
• model mitchell, agle and wood