Impact mechanism of technological innovation by Chinese companies on CSR in Africa mobile communication industry

Abstract

Technological innovation has played a crucial role in national growth and development. This study explores the impact of the mechanism of technological innovation led by Chinese companies on CSR of the Africa mobile communication industry. Data was analysed quantitatively using 227 managers and retail owners of Chinese companies in Africa. We select three major theories: TD theory, CSP concept and AMO theory. The selected theories provide knowledge about innovative strategy development in mobile communication management along with CSR performance management of Chinese companies in Africa. Our findings have suggested a positive relationship between patent numbers, technology innovation, profitability, and CSR. Technology innovation has predicted a positive increase in the CSR association. We measured CSR policy and strategy adoption based on four primary constructs, such as technological innovation, new patent numbers, employee skill levels, and company performance. Our research showed that CSR and technology have a positive correlation (0.859). Similarly, a strong correlation exists between company performance and corporate social responsibility policy. Employee skills and the number of new patents each have a strong positive correlation with CSR strategy adoption rate (0.910 and 0.768).

Keywords

• CSR
• Technological innovation
• Mobile communication industry
• Chinese companies