ASSESSING THE NON-FINANCIAL PREDICTORS OF THE SUCCESS AND FAILURE OF YOUNG FIRMS IN THE NETHERLANDS

Abstract

In this study, the Lussier (1995) success and failure prediction model is improved and tested on asample of Dutch firms. Besides clearly defining a specific business plan, work experience is added asa variable, and contrary to previous researches, the discrete variables are dealt with appropriate thistime. The results of this improved model show that product/service timing, planning, managementexperience, knowledge of marketing, economic timing, professional advice, and having a businesspartner are predictors of success and failure for young firms in the Netherlands.

Keywords

• Business Planning
• Small Business
• and Success in Business