Synesthetic Identities

Abstract

Synesthetic identities is part of a research study that looks at the landscape as a living organism, mutable and connected to a complex ecosystem of physical and immaterial elements. Starting with well-established theoretical principles, the paper describes an experiment conducted in 2021 using brain-computer interfaces to demonstrate how the visual landscape is not immutable, identical for everyone, and static in time. Instead, it strictly depends on the relationship established with the viewer and the interpolation of a series of variables - sound, colour, and light - that influence perception. The outcome demonstrates how it is necessary to rethink visual landscapes by looking at them as plural, mutable systems, constantly reconfigured by the relationship with the human body, thus opening up new design possibilities in the field of visual design.