Cхід (Jul 2013)
Strategic planning for the confectionery industry: innovation and intellectual aspect
Abstract
In the paper by author is determined that strategic planning suffers from a lack of knowledge. That's why intelligent factor becomes more important element in the strategic planning of the company and lack of knowledge is identified as the most important criterion of effectiveness of planned activities. In the article is given the results of the research the support planning processes of intellectual development. By author is defined that the planning process is based on the intellectual support of traditional information systems, and the systems-oriented knowledge. The dependence of the planning boundaries of formal and informal knowledge is taken. Objectives, the ways to achieve them and realize the need to exchange information for businesses that provide the right information to the right personnel at the right time are formulated. So staff could perform the necessary actions in a timely manner. Found that when an enterprise has sufficient knowledge explicitly to determine their future actions, the process of making planning decisions takes place in an informed, effective manner. When the amount of explicit knowledge is limited, making planning decisions take the form of intuition. In the paper is determined that an intelligent support system for strategic planning of the enterprise management is a set of processes designed to ensure the rational and efficient use of human, structural and information assets of strategic planning for effective long-term operation of the business, increase profits and receiving social benefits. By mining software include tools and construction knowledge to develop new products and bringing them to market, the main areas of the inventors designed to increase productivity and improve product quality, the composition of organizational and technical measures to reduce the cost of production of confectionery industry. The author suggest measures, processes, new products, algorithms, automation, employee training programs which can significantly reduce the shortage of expertise in strategic planning and improve strategic decision-making in enterprises confectionery industry. Implementation of these measures can translate to the company that they themselves are trained and work in a single information space in today's knowledge economy.
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