Effect of Learning Effectiveness on Market Orientation, Innovation, and Performance of SMEs

Abstract

Market uncertainty can be caused by a constantly changing consumer preference, and it is market uncertainty that drives companies to continue to innovate. Some research results indicate that learning effect the market orientation and innovations that occur within an organization. Nevertheless, research on influence of learning effectiveness on market orientation, innovation, and performance of Small and Medium Enterprises (SMEs) is still very minimal. Successful SMEs will contribute greatly to the development of the country by providing employment and increasing national income. Therefore, learning effectiveness and its impact on the market orientation, innovation, and performance of SMEs is of interest for researchers. This research explains the concept of training and its effect on market orientation, innovation, and performance of SMEs. In addition, the study proposes and tests effective training models and their impact on market orientation, innovation, and performance of SMEs.

Keywords

• learning
• market orientation
• innovation
• business performance
• SME