Innovative potential of enterprise from a differentiated approach standpoint based on the concept of innovations’ diffusion

Abstract

The article contains the key results of the study of the essence of the innovative potential of an enterprise with solving the problems of strategic management of modern enterprises operating in the context of the innovation of the economy. As a vector for improving the theoretical and methodological foundations for solving problems in the innovation sphere, a differentiated approach to understanding the essence of the innovative potential of an enterprise is proposed. The possibility and expediency of differentiation based on types (strategies) of innovative behavior, identified based on the concept of diffusion of innovations, have been substantiated. The article reflects the main provisions of the author’s idea of the essence of the innovative potential of an enterprise within the framework of a given approach. The significance of the research results for solving theoretical, methodological, and applied problems is concretized.