Changing Vietnamese consumer culture today - issues for the sustainable development of Vietnamese enterprises

Abstract

The paper, based on the analysis of changes in Vietnamese consumer culture in the context of globalization and international integration, provides suggestions for Vietnamese enterprises to access and dominate the domestic market. It can be seen that, Vietnamese people now tend to choose products made in Vietnam more than imported products of the same type because Vietnamese products meet the tastes of Vietnamese people and have reasonable prices for financial conditions of the majority Vietnamese people. Vietnamese enterprises have many advantages in accessing and dominating the domestic market, but many businesses have not paid enough attention.