Evolutionary game analysis of online game studios and online game companies participating in the virtual economy of online games.

Abstract

In the context of the new economic development in the post-pandemic era, "play" labor as an important component of digital work has become an inexhaustible driving force for the growth of the digital economy. Previous research has shown that "play" labor, as an emerging business model, can effectively promote the growth of the digital economy. However, there is a relative lack of research on the dynamic evolutionary game between "play" labor suppliers represented by game studios and online gaming companies. In this study, we applied the theoretical approach of dynamic evolutionary game theory to establish a game model depicting the evolution of both parties involved in the virtual economy of online gaming. The aim was to investigate the strategic selection mechanisms and influencing factors for game studios and online gaming companies participating in the virtual economy of online gaming. By analyzing the evolutionary game path, equilibrium points, and factors influencing the evolutionary game outcome, as well as conducting numerical simulation analysis using Matlab software, we found that the incremental gains and costs resulting from the strategic choices of online gaming companies and game studios in engaging in the virtual economy of online gaming affect the evolutionary outcomes. In addition, for the probability ratio of online game studios and online game companies choosing to participate in the virtual economy of online games, whether it is online game studios or online game companies, the larger the initialization ratio, the more likely the evolution result is to develop in a mutually beneficial direction. After an in-depth analysis and discussion of the evolutionary game results, relevant policy recommendations were proposed. We hope to provide a reference for promoting online game companies to strengthen the adequate supervision of online game studios' participation in the virtual economy of online games and optimize and improve the virtual economic environment.