Commercialization of Ukrainian Television in the Modern Informational Space
Abstract
The purpose of the study. The current state and tendencies of Ukrainian media development under the conditions of business realities are considered. The Ukrainian media market under the influence of commercialization is analyzed. Methodology. In the proposed publication, a system-analytical approach to determining the development trend of the Ukrainian media in the context of business realities is applied, namely, with the help of special methods and techniques, the current Ukrainian television is characterized in terms of commercialization. The scientific novelty of the research lies in the fact that, perhaps for the first time, the commercialization of the media was considered as a factor in the formation of the channel’s information policy, its content; and as a result, influence on the formation of public opinion. The basic laws of the influence of business realities on the functioning, information policy and content of Ukrainian media have been clarified. The commercial component of modern media in the process of creating media content and the limits of respecting democratic principles of speech have been illuminated. The main priorities and strategies of the modern television product and detailed the genre-style palette of the media industry of Ukraine have been identified. Conclusions. Despite the fact that the leading social and political media are owned by the state or they are influenced by a small number of financial-industrial groups that are dependent on the government. Most of the media are engaged, do not deliver complete and objective information about politicians and significant political events, do not provide a communication dialogue between the people and the authorities, but are a tool for marginalizing and controlling the masses in the arms of power.
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