Protected Geographical Indication (PGI) in the Context of Modernization of the Agriculture Procedures in the Valley of São Francisco

Abstract

The seal of Protected Geographical Indication (PGI) comes out when it has been realized that some cultivars coming from a demarcated territory would present specific characteristics inherent to their geographical origin, as it happens to the grape and the mango of the Valley of Sao Francisco; and for that reason, they ought to be protected in a legal manner. This way, aforesaid seal aims to show that the products present a specific geographical origin and owns the quality and reputation bound to that geographical location. Accordingly, this paper intends to analyze some contradictions involving the PGI seal in the Valley of Sao Francisco, and how it is being used on a contrary sense, i.e. for business purpose only without even taking into consideration what is much more important: the cultural traditions.

Keywords

• PGI Seal
• tradition
• business
• territory